- What is email marketing?
- Why use an email marketing strategy?
- How does an email marketing strategy works?
- When is it convenient to use email marketing?
- Who can implement email marketing?
- Can I manage it in house or by Outsourcing?
- Why should I use permission based Email Marketing?
- What is Spam?
- When is an Email conisdered Spam?
1. What is email marketing?
It is an online marketing tool. It is low-cost, easy-to-use and very effective, making it possible to initiate dialogue with you customers in a personalized and relevant manner.
2. Why use an email marketing strategy?
It is the easiest, most effective and low-cost way of attracting your customers` attention, helping them express their needs and wants, which will ultimately lead to sales growth and increased engagement.
By generating dialogue with your customers, your company can build a lasting relationship that will result in sales growth, improved profitability, and a larger customer base(opt-in).
3. How does an email marketing strategy works?
Today, technology is capable of providing the best solutions to implement E-marketing strategies that are successful and affordable. E-mail delivery is a priority and it needs to effectively connect your company with your customers.
It is for this reason that MasterBase®ST is the best solution in the market, enabling you not only to deliver your email, but also to monitor, produce reports and generate improved marketing actions.
4. When is it convenient to use email marketing?
It is convenient whenever you want. If you aim at making sales grow, converting prospects into customers and/or transforming them into your promoters, this marketing tool will certainly fulfill your business needs.
It´s easy to start and profit from at a very low cost.
5. Who can implement email marketing?
It can be implemented by any company independent of size or field. It´s for all those who wish to strengthen loyalty and customer engagement, and who wish to make their business more profitable by selling more and better.
Working in a specific field is not required, only the desire to achieve effective communications with a long-term objective that seeks engagement and better understanding of your customer.
6. Can I implement it in_house or by Outsourcing?
Today you have two options: Send your emails from in-house, or enlist the help of a company that can offer you an email marketing solution like MasterBase®ST.
7. Why should I use permission based Email Marketing?
To avoid the bother and rejection your communications may produce, which ultimately affects your relationship and damages the prestige of your brand.
If you request permission from a customer to accept relevant information about your company, this will result in a favorable attitude encouraging you customer to open the emails and generate a determined action.
8. What is Spam?
Spam is any email delivered to a recipient that has not been consented to.
The technical definition is: When the personal identity of the recipient and content are irrelevant for him or her because the message is equally applicable to many potential recipients ,and when said recipient has not deliberately, explicitly or irrevocably given permission to receive such email in their inbox.
9. When is an email considered Spam?
An email is considered Spam when a massive email of commercial content does not follow any of the three types of rules:
1) An option to unsubscribe. If there is not a visible and easy method or mechanism in the email to cancel delivery or remove oneself from the list, then the email is considered spam.
2) Content. If the content is of malicious intent and/or is considered impolite, then the email is considered spam.
3) Delivery behavior. If a massive email is sent to recipients that haven´t subscribed or given permission to receive such emails, the email is considered spam.